Samsung 65-Inch OLED 4K S90D TV Dolby Atmos & AI Upscaling Review: Pros, Cons & Rumors Debunked


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Samsung OLED TV 65-Inch 4K S90D, Dolby Atmos, Motion Xcelerator, Real Depth Enhancer, AI Upscaling

  • Experience cinematic brilliance on the 65″ Samsung OLED TV with deep blacks, vivid Pantone-validated colors, smooth 144Hz Motion Xcelerator, and AI-driven 4K upscaling for every scene.
  • Feel true 3D audio with built-in Dolby Atmos and Object Tracking Sound Lite as NQ4 AI Gen2 Processor delivers lifelike depth, clarity, and enveloping sound that follows the action.

  • The Samsung 65-Inch S90D 4K OLED TV delivers industry-leading picture quality with true deep blacks and vivid color accuracy.
  • AI-powered features like 4K upscaling and Motion Xcelerator enhance clarity, though some users report brightness inconsistencies.
  • Built-in Dolby Atmos and Object Tracking Sound Lite add immersive audio, but a minority experience occasional power failures.
  • No credible rumors of widespread manufacturing defects or burn-in issues; most negatives center on setup and firmware quirks.
  • Overall, a high-end choice for cinephiles and gamers, with caution advised for those requiring maximum brightness or rock-solid power reliability.
  • Premium OLED technology with Pantone-validated color and AI enhancements.

Product Overview

The refined Samsung 65-Inch S90D 4K OLED TV packs a wealth of cutting-edge functionality into a sleek design. It leverages OLED technology to deliver pure blacks and Pantone-validated color accuracy across an ultra-thin panel. The integrated NQ4 AI Gen2 processor powers features like 4K AI upscaling—transforming HD and Full HD sources into sharper, more lifelike images—and Motion Xcelerator 144Hz, ensuring virtually no blur during fast-paced gaming or sports. For cinematic depth, the Real Depth Enhancer mimics how the human eye perceives layers of foreground and background, boosting perceived contrast in each frame.

Samsung’s OLED HDR+ algorithm dynamically analyzes every scene, adjusting brightness levels to maintain clarity in both dark and bright sequences. Gamers benefit from low input latency and compatibility with PC connections up to 144Hz. Surround sound is handled by Dolby Atmos & Object Tracking Sound Lite, which uses virtual channels to follow on-screen action. Smart features run on Samsung’s intuitive Tizen OS, granting access to streaming apps, voice assistants, and optional Samsung Account–enabled services. Overall, the S90D positions itself as a flagship contender for home entertainment enthusiasts seeking next-level contrast and color.

  • Most customers praise stunning contrast and color fidelity.
  • High marks for ease of use, AI upscaling, and audio immersion.

Samsung 65-Inch S90D 4K OLED TV Review: Honest Findings

In aggregated customer feedback, 137 reviewers mentioned “Picture quality,” with 118 offering positive comments. The consensus highlights the panel’s infinite contrast and vibrant hues, often described as “jaw-dropping” or “almost 3D.” An additional 83 customers noted overall build and display quality; 64 were enthusiastic, calling the unit “perfectly packaged” and “ready to impress out of the box.” Even the 42 critiques around “Color contrast” skew positive, with only 8 outliers pointing to minor tint shifts.

On the smart-TV front, many users applaud the snappy interface and AI enhancements. The Dolby Atmos & Object Tracking Sound Lite feature garnered praise in 26 of 29 “Sound quality” mentions, with reports of surprising bass and immersive 3D audio. Setup experiences were split—23 found the initial install quick and intuitive, while 12 encountered Tizen quirks. Meanwhile, brightness received 16 plaudits versus 7 reservations on HDR peak output. A looming concern for 68 of 82 power-saving mentions involves occasional failures to power on or random shutdowns, but Samsung’s customer support often resolves these under warranty.

  • Outstanding contrast ratios and deep blacks captivate viewers.

Positive Feedback & Highlights

Picture & Color Performance

Across hundreds of use cases—cinema nights, gaming sessions, live sports—the S90D’s panel consistently produces vivid colors and razor-sharp clarity. Users rave about Pantone validation ensuring color accuracy for filmmakers and photographers, while the Real Depth Enhancer adds believable three-dimensionality. Whether watching a dark sci-fi thriller or a bright nature documentary, the OLED HDR+ engine dynamically boosts scene brightness and retains shadow detail without washing out highlights.

Audio & Smart Features

The integrated Dolby Atmos & Object Tracking Sound Lite system surprised many with its immersive footprint despite the slim chassis. Reviewers highlight clear dialogue separation and object-focused audio panning that tracks on-screen movement. The Tizen OS interface, driven by the NQ4 AI Gen2 processor, delivers responsive navigation, voice assistant support, and seamless streaming app access. Customers mention that 4K AI Upscaling revitalizes legacy content, making older Blu-rays or HD live TV appear remarkably fresh on the 65-inch screen.

  • Users report power failures and occasional random shutdowns.
  • Some find the brightness too intense or setup process frustrating.

Negative Reviews & Rumor Analysis

Power & Reliability Concerns

A recurring negative theme emerges in the “Power saving” category: 68 reviewers encountered issues such as the TV failing to turn on after sleep mode or tripping breakers randomly. While these failures account for less than 5% of total feedback, they have generated online discussion threads and a few rumors about potential design flaws in the power supply board. Samsung has acknowledged some firmware bugs in early production runs, with free repairs available under warranty. As of now, there’s no evidence of a widespread safety hazard—affected units typically require a simple board replacement or software patch.

Brightness & Interface Quibbles

Though many celebrate peak brightness in HDR scenes, a subset of users (7 out of 23 “Brightness” comments) feels the panel’s maximum output is either too intense in dark rooms or insufficient under bright ambient light. Meanwhile, 12 customers describe challenges during initial setup—mainly navigating Tizen’s Samsung Account requirement or configuring ARC/eARC for soundbars. These complaints generally point to UI friction rather than hardware defects, and most users report a smoother experience after software updates and guided support from Samsung.

Rumors of early burn-in or permanent image retention on the S90D model have circulated in niche forums, but they remain anecdotal and rare. Samsung’s OLED panels implement pixel-shifting and screen savers to mitigate burn-in risk, and no official recall or safety bulletin addresses such concerns.

  • Ideal for home theater enthusiasts and serious gamers.
  • Caution advised for users needing extremely bright displays or zero tolerance for power interruptions.

Who Should Consider Samsung 65-Inch S90D 4K OLED TV?

The S90D shines as a centerpiece for dedicated living rooms or custom home theaters. Cinephiles will love the deep blacks and Pantone-validated colors, while gamers benefit from the 144Hz motion mode and low latency inputs. Sports fans, too, will appreciate the smooth motion processing and HDR detail during fast action. On the flip side, households with very bright ambient light may encounter glare and perceive the OLED panel as less punchy; in such cases, a QD-OLED or high-brightness LED alternative might be preferable.

Buyers in regions with frequent power fluctuations should weigh Samsung’s extended warranty or install a reliable surge protector, since a small percentage report premature shutdowns. The S90D also excels for design-focused spaces: its slim profile and minimal bezels make it easy to integrate into modern interiors. If you desire an all-in-one solution with robust smart features and immersive audio, this model stands out—just be prepared for possible initial firmware tweaks and account setup requirements.

  • Top-tier image fidelity with minor caveats.

Conclusion: Final Verdict

After reviewing detailed customer feedback, product specs, and aftermarket discussions, the Samsung 65-Inch S90D 4K OLED TV emerges as a strong contender for anyone seeking best-in-class contrast and smooth motion handling. The majority of users laud its stunning picture, accurate color reproduction, and built-in Dolby Atmos experience. While a minority report power reliability issues and occasional setup headaches, these are generally resolved through firmware updates or warranty service. No credible rumors suggest a pervasive manufacturing defect or safety hazard.

In summary, if you prioritize cinematic visuals and immersive audio in a sleek package—and can accommodate the occasional software patch or warranty call—the S90D offers exceptional value at the premium end of the market. For those requiring maximum brightness or zero downtime, exploring high-brightness LED or alternative brands may be wise. Otherwise, this Samsung OLED remains one of the best choices for elevating your home entertainment setup.


Item Picture


Samsung OLED TV 65-Inch 4K S90D, Dolby Atmos, Motion Xcelerator, Real Depth Enhancer, AI Upscaling

  • Experience cinematic brilliance on the 65″ Samsung OLED TV with deep blacks, vivid Pantone-validated colors, smooth 144Hz Motion Xcelerator, and AI-driven 4K upscaling for every scene.
  • Feel true 3D audio with built-in Dolby Atmos and Object Tracking Sound Lite as NQ4 AI Gen2 Processor delivers lifelike depth, clarity, and enveloping sound that follows the action.

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